A Complete Guide to Use Facebook Pixel

Are you running Facebook ads to promote your business? Want to know how to create high-converting Facebook ads? Then, the secret that you can’t afford to miss is Facebook pixel. What it is? How to take advantage of it? In this article, we’re going to guide you through how to take Facebook ads pixel to your benefit. Let’s dive into the key things about Facebook Pixel.

1. Get to Know Facebook Pixel

What’s the Facebook pixel?

Well, to put it simply, a pixel is a piece of Javascript code placed on your pages to track visitors to your website. You will be able to measure and optimize your Facebook ads based on collected data and build a highly-targeted audience for future ad campaigns.

Each ad account will get a default pixel code to use, including two main parts: the pixel base code and event code. The former is to track all of the traffic to your website. Meanwhile, the later added under the default pixel code tracks specific actions to certain pages of your website.

Note: The new Facebook pixel takes two older seperate versions ( Conversion tracking pixel and custom audience pixel) into one. So if you’re using Facebook conversion pixel, you need to update to the current Facebook pixel.

Now, take a look at types of event codes to consider.

  • View content: If you place the View content code, you can track views of certain ads.
  • Add to Cart: This type of event code helps you get to know those who added items to their shopping cart but haven’t completed the purchase. Then, you use this collected data to run ads targeted those visitors.
  • Search: Include this Search event code on a search results page to your website, you’ll be able to know if there is someone searching your products.
  • Initiate Checkout: Place this code on the page that customers start the checkout process.
  • Add Payment info: If there is someone adding the payment information, then this code is kicked off.
  • Add to wishlist: To track items people want most, you can include this code on your page together with specific images of those items.
  • Custom: That’s to say, you can tailor your own event code to meet your specific business objectives.
  • Purchase:Include this event code on your page after people have purchased your products or services.
  • Complete Registration: This code enables you to track registrations to web or events, for example.
  • Lead: Place this code on your page after people have clicked into a lead magnet or signed up for your newsletter.

Benefits of using Facebook pixel in your ad campaign

As I said, using Facebook pixel allows you to build a highly-target Facebook ad and optimize your ad strategy. Let’s go into details of what you can get if adding a Facebook pixel.

Using Facebook pixel for retargeting

This term seems to unfamiliar but actually is getting around in your pages. That says, you visit a page but leave without buying the product. Then when you’r surfing other websites, you will see ads of that product. What you can do with Facebook retargeting (or remarketing).

  • Target your ads to those wo have visited your website.
  • Market your ads to those who have visited your opt-in pages.
  • Expose your ads to those who have visited your sales.
  • Search for new customers who are highly likely to visit your websites to target you ads to.

Using Facebook pixel to track conversions

A conversion is simply that someone visits your page, gives you his email address in return for your lead magnet. A Facebook pixel enable you to how users interact with your website after viewing your ads. You can know whether they tend to view ads on mobile devices or on desktops. From this data, you know how to refine your ad strategy and your investment.

There are two ways to track conversions including Custom Conversions and Standard events:

Custom conversion: You can track actions by simply using Facebook pixel and the URL of your thank page.

  • ¬†Go to ads manager, tap Hamberger icon in the left.
  • Select Custom Conversions.
  • Click on Create Custom Conversion.

You can create custom events by adding more details to standard events such as: Product name, status of registration, number of items added to the shopping cart and more.

Stand events: There are 9 standard event codes to use ( just things that I have mentioned such as: Search, Add to cart, Add to wishlist, lead,..etc). To use standard event codes: Select and copy the event code that you prefer then paste it into your Facebook pixel on your page.

Using Facebook pixel to run effective ads

If you’re taking your Facebook ad campaign seriously, then you must use Facebook pixel to optimize your ads to targeted customers who are likely to buy your products and services. You are able to build up a lookalike audience of people who have similar likes, interests to those who are already interacting with your brand. Don’t miss out on the opportunity to increase your product visibility by unravelling the secret power of Facebook pixel.

2. How to Install and Use the Facebook Pixel

Create your pixel. Head to your Facebook ads manager, click on the hamburger icon on the left hand corner. Scroll over all tools when you’ll see a menu pop out. Then select Pixels.

A Complete Guide to Use Facebook Pixel

Click the green button that says Creat a Pixel.

A Complete Guide to Use Facebook Pixel

Give your pixel a name and click accept terms ( Remember you can only create one pixel for each ad account, so make sure to create a name that links to your brand). After you’ve created a name, click Next.

A Complete Guide to Use Facebook Pixel

You’re then required to add the pixel code to your website. There are two options for you to choose from: Use an Integration or Tag manager or Copy and Paste the code. Click Copy and Paste the code.

A Complete Guide to Use Facebook Pixel

You copy and paste the code to the header code of your website ( you need to paste it into every single page). Once you’ve done, click Next.

A Complete Guide to Use Facebook Pixel

Copy the event code you want to track on your website or you can go to Facebook help center to help you choose the best: Basic , recommended or advanced.

A Complete Guide to Use Facebook Pixel

After you’ve copied, paste the code in the location on your page. You either attach the code to specific HTML or add it below the </head> tag for a new page. Hit Next.

A Complete Guide to Use Facebook Pixel

3. Verify the Facebook Pixel

It takes you about 20 minutes to see your active pixel status after installing it.

A Complete Guide to Use Facebook Pixel

After you’ve finished steps to create a Facebook pixel, you need to verify whether it is placed and working normally. There are a few things to do such as save and reload your page if you are using LeadPages, or refresh your browser tab if you’re using Power editor, and download Facebook Pixel Helper extension if you’re using Chrome. This Pixel Helper allows you to validate your Facebook pixels.

A Complete Guide to Use Facebook Pixel

So now you get the know-how of installing a Facebook Pixel for your page. Don’t forget go for GetFollowersPro to optimize your virtual business with cheap and high-quality auto-like, auto-comment and auto-follower service. Leave a reply for a further discussion!

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