The Ultimate Guide to Facebook Messenger Ads

Facebook has rolled out its Messenger ads last year but no wonder Facebook Messenger ads are changing the way brands communicate with their customers. More and more companies make their ways to market through this messaging apps. It’s worth your try to turn personal conversation into sales. Using Facebook Messenger ads promises to boost revenue for your next launch. Don’t you believe? Stay with us to find out. In this article, we’ll walk your through the ins and outs of how to make Facebook Messenger ads your fruitful marketing strategy.

1. What are Facebook Messenger Ads?

Facebook Messenger has become an strong communication channel. It’s changing the way people interacting with their friends and more importantly with their customers. Don’t you know monthly usage of the top four messaging apps has surpassed that of the top four social networks. If you’re online marketers, then Facebook Messenger ads are goldmine to deploy to your advantage. You can’t afford to miss it, just grab the opportunity to  grow your business.

The Ultimate Guide to Facebook Messenger Ads

Facebook Messenger is a free mobile messaging tool that allows people send text messages, holds group chats, share photos and make voice phone calls. Although it has been around for years, Facebook has just unveiled new functions to businesses recently. They are Facebook Messenger ads where commercial conversations trigger (customers can make online purchase and marketers can promote their products and services). Messenger ads are similar to ads on News Feed. When users click the call-to-action button, they will be taken to Facebook page’s Messenger tab.

Types of Facebook Messenger ads

Basically, there are two types of Messenger ads that are available to advertisers

Facebook Messenger as a destination (Use Messenger ads to have your leads kick off the conversation with your business)

The Ultimate Guide to Facebook Messenger Ads

Facebook Messenger as a placement (Send ads to people on Messenger)

The Ultimate Guide to Facebook Messenger Ads

Have you got any idea about these two types? Here to get you started!

2. How to Creat Facebook Messenger Ads

Facebook Messenger as a destination (Direction)

Facebook Messenger as a destination appear in the News Feed with a call-to-action button that links to a Messenger conversation. That’s why, it’s a means of sending people to Messenger ads and start a commercial conversation with potential customers.

Choose Traffic objective ( It depends on your specific target to choose your marketing objective. Thus, there are three options to choose from: Awareness, Consideration or Conversion)

The Ultimate Guide to Facebook Messenger Ads

Choose your campaign name and click continue

Head to Ads Manager and go to Audience section.

The Ultimate Guide to Facebook Messenger Ads

Choose your audience, budget and News Feed placements

The Ultimate Guide to Facebook Messenger Ads

Choose your format ( carousel, single image, single video, slideshow)

Select the page you want to connect

The Ultimate Guide to Facebook Messenger Ads

Choose Messenger as your destination (Normally, you would choose Website and add a landing page URL.  For Messenger ads, you have to choose this option to add a message to your ad)

Type a welcome message (because when people click on your ad, they will automatically be taken to Messenger ads)

The Ultimate Guide to Facebook Messenger Ads

Select your Call to action ( You should choose Send Message to make it more understandable. When users click the CTA button, then they will see a welcome message as well as a copy of your ad)

Once you’ve gone through all part, then click Place Order

Facebook Messenger as a Placement (Send sponsored messages to people on Messenger)

Choose your marketing objective (Send people to your website)

Type your campaign name and tap Continue

Choose Budget, your target audience ( You’ve gone as the steps mentioned with Direction)

Select Messenger as Placement

The Ultimate Guide to Facebook Messenger Ads

Choose your format ( as you’ve done with Direction)

Enter a website destination URL

The Ultimate Guide to Facebook Messenger Ads

Then edit headline, text and link description

You can review your ads before clicking on Place Order

3. Facebook Messenger Ads with Chat Bots

Chat Bots are designed to simulate conversation with a human user in a natural language, comprehend the purpose of the user and sends a response based on business regulations. Business can take advantage of Chat Bots to do their marketing through Messenger. Why? such questions as hours, locations or other frequently asked ones reply automatically. If you’re looking for free and easy-to-use Chatbots, then there are several free Chat Bots to give a shot.

Manychat: This covers features such as broadcasts, analytics or scheduled posting for Facebook Messenger.

Bostify: The most outstanding feature is that you can create an Al chatbot without code.

Chatfeul: It is easy and quick to create a Facebook message bot. No code needed.

Once you’ve created your chatbot, just integrate it with your Messenger ads campaign to optimize your marketing strategy.

Start your trial with Facebook Messenger ads and start a conversation below to share your experience. If you’re gonna take automatic likes, comments or followers for your Facebook page, Youtube, or Instagram, please contact us to get the best service.

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