For the past couple of years, Facebook Messenger has become a preferred social communication channel. Don’t you know that more than 1 billion people use Facebook Messenger each month? Yeah, more and more users are connecting through this instant messaging tool. Not only do people connect for personal communications but they are realizing the convenience of using Messenger for direct communication with businesses instead of texting or emailing. At the end of this course, you’ll get to know everything about using Facebook Messenger for your brand.
1. Why Does Facebook Messenger Matter?
Perhaps, you’re now wondering why does Facebook Messenger matter to your business? Does it really improve your online business? Messenger is ranked as one of the leading messaging apps and there is about 1 billion users each month. Actually, it is emerging as a magic tool to build up your relationship with customers. In other words, Facebook Messenger acts as a fertile land for your business to grow. Take a little peek into benefits of using Facebook Messenger.
- Have direct conversations with people from your Facebook page
- Respond customers’ questions, orders in a private way
- Let customers know when you’re on to respond to their messages
- Have conversations with customers any time and at any place (Never before have you found interactions with customers that simple and portable)
It seems to be persuasive to start your Facebook Messenger marketing strategy, doesn’t it? Go ahead to look into how to set up a messaging app for your Facebook page.
2. How to Use Facebook Messenger for Business
Create Facebook Messenger
As part of Facebook marketing strategy, Facebook Messenger is around to facilitate your interactions with customers, thus optimizing your business growth. Here come steps to set up Facebook Messenger.
Choose an username
You need to create an username for your Facebook page ( Please note that this will be the username on Facebook Messenger). Then, the username appears below your page name in the left column, with an @ symbol. It’s advisable to create an username that bears a relation to your company name to make it easier for searching.
Click Creta Page @username
Submit your preferred username
Then click Create Username
Once you’ve done all needed things to run your business via Facebook, you need to enable messaging to respond with your customers. Follow these step to turn on messaging for your page
Head to Settings
Click General in the left column
Go to Messages and click Edit
Click Allow people to contact my Page privately by showing the Message button
Tap Save Changes
Set up instant replies and greeting text
When your customers send you a message, you can use instant replies as a solution if you’re away. All you need is turn on instant replies Messenger
Go to Settings and click Messaging
Scroll to Response Assistant and turn the bar to Yes for Send Instant replies to anyone who messages your page
Edit the message according to your preference
Turn on Greeting Text
Once you’re on Responsive Assistant, tap Yes for Show a Messenger Greeting
Edit the greeting to get the more preferred one
Then Click Save
Set your messaging status
Facebook messenger allows you to manage your response time. In fact, you’re able to set up how quickly you can respond to customers’ message- be it a few minutes, hours or days later. However, it’s advisable to keep responsive to your customers, to get the badge “very responsive to messages”. So, we recommend you to set up your Page’s messaging status to away during off hours. Why? messages during these hours won’t affect your response rate. Proceed as follows to set up messaging status to away.
Go to Settings, and click on Messaging
Tap the bar to Yes for Stay responsive when you can’t get to your computer or phone
Edit the text to let your user know when you can give them a feedback
Then click change
Click Schedule. Select your timezone
Enter the times when you’re off or your business is closed
Done! Now you’re ready to spruce up with your Facebook Messenger. However, that’s just some simple steps to kick off your Messenger. You need go for more tips and tricks to get the most of Facebook Messenger. So, let’s dive into crazy tips for Facebook Messenger strategy.
3. Facebook Messenger Tips
Create Messenger codes
What’s Messenger code? Messenger code is the profile picture for your business page in the circular version, accompanied by dashes and dots. Thus, it allows your customer get connected with your business by scanning a simple graphic.
Create your Messenger Code
Click Messages tab
Tab the information icon
Then you’re able to view your Messenger code and download to include on your website or you can print it to your business card. Moreover, you can completely go creatively about how to use your Messenger code. Learn more about Messenger code at this link.
Use Messenger links
Using Messenger link is a recommended way to encourage people start a conversation with your page. Like Messenger code, you can use Messenger link on your email signature or social media profile
Local awareness ads
It won’t take your time to create Facebook ads. You’re able to launch them directly from your Facebook page. Using the send Message button on local awareness ads helps your to target people directly within a specific distance. What’s more, don’t forget to add the Send Message call-to-action button (Get directions, Call now, Send Message or learn more) to encourage local customers contact and learn more about your brand. Go to this link to see more about creating local awareness ads.
Share your location
This helps to make it easier for offline meetings and connections with your clients. You are able to let your users know where is your current location through Messenger. Then, take a quick look at these steps to send a location in Messenger.
- Open a specific conversation with your customers
- Click on the three dots icon
- Choose Location
- Select your location and click Send
We’ve just walk you through key tips to capitalize on Facebook Messenger for your business. Try to incorporate these tips into your Facebook marketing strategy to see how it works. Have you got any new idea, start a discussion below.